 PROJECTS
Over the past few years we’ve witnessed–and we’ve participated in–unprecedented growth of social networks. Large and small businesses jumped on the bandwagon utilizing social networks to further brand and market their business. The two most heavily used tools are Twitter and Facebook. Companies like Ford, Chrysler, and Honda incorporate social networking tools in their marketing campaigns in hopes of attracting tech-savvy consumers. Some of the same ideal’s and principals they use can be applied to brand and market individuals and business like the John Brown Trio.
|
Strategic Marketing Plan Continuing Education Program
The Continuing Education Program at North Carolina Central University contracted with GeerStreet Media to assist the University with developing a strategic marketing plan for its continuing education program. The report and findings, and subsequent recommendations published by GeerStreet were driven by the following program goals:
-
- increase non-matriculating community-based enrollment;
-
- increase evening and weekend course offerings;
-
- establish a set of standards for developing online courses; and
-
- expand and enhance outreach and community service initiatives.
GeerStreet consulting services included an assessment of continuing education services sponsored by other educational institution operating in the Triangle Area; assessment of the market position of NCCU’s continuing education program in the Triangle Area, and Durham specifically; and develop a strategy for improving existing services.
 
|
WNAA-FM: Listener Perceptions Executive Summary
The Department of Communications at A&T State University contracted with GeerStreet Media to conduct a full impact assessment of its campus radio service WNAA-FM. Through extensive research GeerStreet consultants determined the level of student, faculty, and community interest in the station. The study further assessed the level of listener participation and general support for the station. The report and finding used interviews conducted with administrators, staff, faculty, and students to help determine and guide recommendations regarding the direction in which the station should grow. The report further pinpointed areas in which the University should concentrate its resources. 
|
Focus Group: Hypertension Study
Ballen Media, in conjunction with the Health and Wellness Trust Fund staff, designed three rough cut productions. Each production is a variation on the message encouraging awareness of high blood pressure. GeerStreet consultants conducted focus group sessions that assessed viewer perceptions television messages they viewed promoting public awareness about health risks associated with high blood pressure. Consultants assessed participant responses, comments, discussions, and remarks. A full assessment was delivered to the client Ballen Media in a report with findings, and recommendations regarding media strategies. 
|
| Feasibility to Redistribute The Delta SEE Connection
Radio Series
GeerStreet consultants conducted a national survey for Delta Sigma Theta Sorority, Inc., and for the Delta Research and Education Foundation (DREF). The study determined the level of interest among minority programmed radio station for broadcasting the education program Delta See Connection: Science and Everyday Experiences. The Foundation wanted to determine the feasibility of redistributing twenty-two 30-minute segments of the science radio talk show which was designed to reach parents and caregivers of African American children grades K-8. The original plan was to syndicate the program by distributing to educational radio stations licensed to Historically Black Colleges and Universities (HBCU). The Foundation contracted with GeerStreet to determine the strategy was feasible. 
|
Winston-Salem State University Radio Station Transition Management
Winston-Salem State University employed the services of GeerStreet Media to manage station operations during a period of transition. GeerStreet developed a strategic plan for the station that included branding the station and its program services; implementing a public relations and marketing campaign; collaborating with communication faculty to design a student training program, and establish revenue streams to that support future operations.
Consulting services included the following project management goals:
- - Provide program services that support the educational mission of the University.
– Increase listener awareness of the WSNC broadcast service in the Triad Area and throughout the station’s service area.
– Train students in a professional environment.
 
|
| |
